In the UK we are lucky to have the NHS and although they fund some dental treatments, such as treatments for children or check ups for adults, most dental services are supported privately. For many practising dentists they also have the task of running a business – earning a profit, paying wages and bills and getting patients in the door. If you are a new dentist opening your own practise then this article will be beneficial for you, giving you an in depth understand of digital marketing. One great initial strategy for you is to hire a dental seo expert who are specialists in marketing for dentists. Read on to find out more.
Benefits of Specialist Marketers
Marketing is one of the most difficult jobs in business. Trying to come up with engaging content that attracts new customers to your business as well as retain existing customers.
- Understanding the language that particular industries use is what specialist marketers look into and understand. This is key in building a relationship with customers in order to connect with them better.
- Press Relationships
Specialist agencies already have relationships with local newspapers, magazines and television stations. This means that the agency is already trusted and you will more likely get great adverts through an agency than if you were to do it yourself. Another reason to go through an agency is that negotiations for an ad are easier when the trust and relationship is already there.
A specialist agency spends a lot of time doing a competitor analysis in order to understand the market and how better they can improve the brand and how they connect with their consumers.
One thing to note is that as a dentist you might find the marketing side to your business dull and boring whereas marketers absolutely love marketing. This means you are more likely to get great results!
Marketing Tips For Dentists
- Google Business Page
Your Google business page will have all the information a potential patient may need including practice address, phone number and website. Ensure that your Google Business is updated and optimised with links to your website and online booking system as well as any patient testimonials.
- Modernise Your Website
With everyone using technology and their smartphones for everything, why not keep up to date with technology trends and competitors by including these features on your website:
- Online scheduling
- Online bill pay
- Online prescription renewal
- Messaging capabilities so patients can communicate quickly with dental providers
- Profiles for each dentist
- A healthy supply of videos (see more about that further down)
- Content that helps patients keep their mouths—and lives—healthy
- Start A Blog
A blog provides consumers will information from a trusted source as well as giving you an opportunity to improve your SEO and Google rankings.